On the way out of The Store today at about 10pm I saw the most insane thing ever, people planning to queue overnight in almost sub zero temperatures to get their hands on one of the first official iPhones in the UK. I say official, because even one of the people in the small queue already had a hacked US iPhone, so I’m not really sure why he was braving a possible death by frostbite, but there you go.
One of the only women in the queue had never even been into an Apple Store before! Crazy!
So the mania has started, I can’t wait!